Why CAISSA Touristic (Group) AG has established the first official Lang Lang Fanclub…

“Actually, it all began with a dusty, old record that I found in a cabinet as a 16 year-old. It was Beethoven’s Pastorale”, remembers Chen Mang, Chief Executive Officer of CAISSA Touristic (Group) AG. “I was so fascinated by this music that I developed a burning desire to visit the home of this magnificent composer at least once.” And so it was the power of the music that led this young Chinese person to Germany. He settled in “Hansestadt Hamburg”, founded CAISSA as a travel agency, which meanwhile as CAISSA Touristic (Group) AG has successfully established itself, primarily through its organization of trips to and from China.

In the summer of 2004, Chen Mang met the young pianist Lang Lang in Berlin, initially for an interview for EUROPE BUSINESS & LIFESTYLE, a newspaper for Chinese persons living in Europe. But this personal meeting had even greater ramifications. “His fabulous piano virtuosity inspired me, and Lang Lang as a person overwhelmed me”, according to publisher Chen Mang. “His openness and natural manner captivated me immediately. Lang Lang is an artist who is capable of uniting people beyond the boundaries of generations and continents with his music and his personality “, explains Chen Mang. “And I wanted to offer a common platform for all those people who want to express their enthusiasm for this talented pianist – the Lang Lang Fanclub.”

With its commitment to the Lang Lang Fanclub, CAISSA Touristic AG is seeking to promote classical music. “We also want to additionally contribute to reinforcing the cultural exchange between China and Europe”, Chen Mang says. “As a tour operator, we also see ourselves as a type of mediator between the cultures, and we want to integrate this experience into the Lang Lang Fanclub as well.”